Web  Business Variables
Your Web Business is really no different from any other business – the same principles still apply, even if the proportion of the variables differs. While in many cases there may be differences in the manner in which they are deployed, the same basic rules apply.
Product
Your product should have a demand. It will not help if it’s the best mousetrap ever designed if people don’t use mousetraps any more, or if they are not fashionable, or if there is better technology available that obviates the need for a mousetrap. On the Internet, as in every other market, a product meets a need or solves a problem. If it doesn’t do that, it will probably not do very well. What is unusual about the Internet is that your investment, from a working capital point of view, may be precisely zero, because there are so many Vendors offering products that you can market without paying a thing up front. There are quite simply so many products that you are unlikely to run out of things to sell. While in some niches the product may be seen to be marginally different, for the most part they are pretty similar, and differentiation is achieved through the Marketing process. The very best situation to be in is to develop your own product and get others to market it. This is quite simple to achieve by doing a little value engineering – add a bunch of products together at a bargain price, and offer affiliates 50% commissions to promote it. In this manner, you leverage the efforts of others, and the money takes care of itself…
Marketing
There are very specific market segments in the Web landscape, multi-level marketing, niche products and affiliate marketing being the important ones.
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