Deeper Into Using Press Releases the more Techi Things

OK, so now you know from my prior post that you’ve got to write press releases to become a trustworthy Expert. You know that they’re good for business, your blog, or whatever it is that you’re making an attempt to accomplish. But how exactly do you go about it? And in this post, Iam not chatting about the content, since I covered that in the last post. Here’s the things you need to figure out to get your post seen by the right folk :

How you are going to share the press release. There are lots of options out there. First you must decide your main distribution. There are many press release distribution services out there, both paid and free. While you have to pay money for the paid service ( duh ), the top paid services have a much wider and larger distribution. ( It’s really a case of getting what you pay for. ) if you’re really strapped for money, stick with the free one, getting your message out to some folk trumps none. These are some PR distribution services :

http://www.prweb.com (my favorite)
http://www.primenewswire.com
http://www.prnewswire.com
http://www.marketwire.com
http://www.prlog.com
http://www.businesswire.com

You should also make efforts to always simultaneously publish your press releases to your internet press room / latest stories area of your internet site, which I am sure you all built after my last post, right?

2. What keywords you are going to target. You need to treat your press release just like any other kind of content that you put on your internet site. And all your content wants to keep in mind those keywords which will resonate with your buyer personas.

3. What links youare going to include. At the least you must include a link to the area of your internet site that the release is talking about. Ideally, any time you mention something about your company, you should be including a link. Talking about the company history, or if you’re the company, information about you? Then link to the About Us / Bio page. Remember, you would like to make it straightforward for your buyers / readers to find you.

four. The social media you are going to utilize. Using social media tags will make your press releases easier to find, and they also give you the opportunity to reach new buyers / readers in the explicit niche that you’re looking to target. The big ones are Technorati, del.icio.us, and DIGG, but there are many more. If you’re not sure how to start using social media tags, Todd Defren at SHIFT Communications has a social media press release template that they have provided for free ; you can find it at http://www.pr-squared.com.

And don’t forget to mention your news on your Twitter and Facebook as well , but those Social Media tools and how to use them to become a Trusted Expert merit a post all their own.

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This entry was posted on Wednesday, November 11th, 2009 at 1:13 am and is filed under Online Business, Promotion and Marketing . You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.