It is hard to imagine do-it-yourself search engine optimization actually working. It is even more difficult to believe that it can be done using mostly free tools. But then that is one of the really wonderful things about the World Wide Web – there are so many different ways of skinning a cat or doing [...]
Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some of their results come from human editors, called surfers.
Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing [...]
A quick search on Google for advice on creating a site map initially threw up many links to software you could buy or download for free to create a site map.
But why do you need a site map?
Basically as websites get larger and more complex both the human browser and the search engine spiders [...]
At the recent 2009 Advanced conference in Seattle Rand Fishkin, of SEOMOZ fame, gave a very informative presentation on the current factors that have been determined as most significant in the ranking of websites in the Google SERPs.
SEOMOZ have a great reputation in the search industry for the quality of their data and [...]
I recently received another ‘please help’ email from a gentleman named Ian who runs an adventure company in Tanzania (http://www.betheladventure.co.uk ). Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help. Unfortunately, he had read some fairly misleading articles in the past, so he [...]
