Boost your Word-of-Mouth Marketing Campaign with Tell-a-Friend Software
Viral marketing relies on the strength and reach of social networks. If people in a social network have strong association among themselves (such as in the case of friends or club members), they tend to have strong influence among themselves because of the shared culture and common interest. On the other hand, people who have wide social network reach have greater potential to influence larger number of people. The strength and reach of social networks are exploited by viral marketing strategy. The tell a friend software serves as leverage for this strategy. It is a tool that automates and further strengthens the power of viral marketing.
As a reality, the viral spread of ideas has existed ever since people learned to communicate and formed societies. Myths, superstitions, cultures, and religions were spread through viral means. The word-of-mouth transmission of ideas and information is the earliest type of viral spread. The modern name and concept of viral marketing were first clearly articulated and popularized by a Harvard Business School graduate, Tim Draper, back in1997 to describe the phenomenal success of the marketing strategy done by Hotmail.com in spreading its free email service. This same basic model became the basis of the development of the tell a friend software.
The tell a friend software was first actively used by social networking websites in recruiting members. It is basically an automated referral system that displays referral forms, extracts referrals, and sends invitation letters. It is an important component that participates in the processing of online transactions and subscriptions. Although online viral marketing can still proceed without this software, the speed of the marketing campaign would be slower and less convenient. Viral marketing employs many strategies but the software serves as leverage for these strategies. As a result, higher visitor traffic and higher sales are generated in the process. Viral marketing also become far-reaching and sustainable for longer period of time.
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